Online blogging is quite easy, but it’s the traffic that you need. It covers the fact that blogging is about writing. I’m going to respectfully disagree and state wholeheartedly that blogging is less about the writing and more about the conversation. The power in blogging is the ability to self-publish.
Blogging is a technique to write something about yourself and about any topic related to our interest. Blogs that provide true value by teaching, informing and offering a unique perspective are thriving. Blogging has matured, found it’s place in the overall business communications and marketing spectrum and is evolving as a tool to teach and inform.
Keywords, Keywords, Keywords: With the recent public release of the Google Patent for Blog PageRank, your keywords are more important than ever as the algorithm applies multiple content matching, content relevancy, search relevancy, and link-to-content relevancy tests to determine if the keywords match the content.
Make Your Words Timeless: Blog writing isn’t like words you throw out into the air and expect them to vanish. The words you fill your blog with tend to last. Use descriptions in images and links. Blog writing isn’t limited to just the words.
Clean Up Old Posts: As your online blogging improves, go back over your old posts and clean them up.
Write Sorta Like You Talk: It’s important to write in a conversational style because your readers will relate to you, the person behind the blog. I think developing a certain “voice” is as important in blog writing as it is in more traditional writing areas like book publishing or writing for magazines. Whatever we’ve learned in school from our English teachers, just use that weapon to use on blogs.
What I love about online blogging the most is the conversation that it stirs. There are several (tons) of blogs that I read where the writing is, frankly, poor. I see this especially on blogs where English is not a primary language. Apparently, blogging is writing and writing is about words. Keep also in mind that informational blogs are very high-hitters. I love writing which is why I started blogging, and I am amazed and enthralled by how many different writing styles and voices people have out there – I love the individuality. The web is word based which is why it is important to write well on your blog.
These days, my blog is an integral part of my website. If your blog is a copy of others you won’t get very far in ranks. Teenagers and young adults spent less time blogging during the past three years as social networks like Facebook became more popular, according to a Pew Research Center study. The MySpace format encourages members to blog, while Facebook instead features short status updates. Meanwhile, only 40 percent of adults age 30 and older used social media sites in 2009, although among that group, blogging activities increased to 11 percent from 7 percent three years earlier. You’ll find that the migration of pure social chatter off of blogs and onto social networking applications is a good thing for the rest of us who are looking to build businesses powered in whole or in part by blogs.
Online Blogging
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