One thing that has really annoyed me over the past few months is the amount of spam I’ve been receiving via social media sites I’m a member of. I’m sure you know the sort of spam I mean, “Click here to earn a million dollars”, “A friend of mine just found the secret to Internet marketing and you can too thanks to me”, all that kind of rubbish.
Then there’s the Twitter spammers, spamming Twitter with all sorts of offers, promising to increase your followers by a 1000%, and then when you’re hooked, along comes the crunch, it’ll only cost you $99:95 for this amazing strategy.
Then if you sign up for these fantastic once in a life time offers, you get suckered, they will never ever leave you alone again, everyday getting email after email offering amazing deals only available to you.
The reality of this, is that if a deal sounds to good to be true, it probably is and a lot of the testimonials used are fake, just there to get your money, so my advice to you is give them the big heave ho.
So what is the point of this article? I want to assure you that you don’t need all of these quick paths to fame and fortune on social media, you’ll achieve great results by providing good quality content and information by becoming a trusted adviser. There is no quick fix on this and the followers you will gain by using these spam sites is rubbish, so don’t waste your money.
What you want to do with your social media network is generate referrals, and turn those referrals into business. Clients come from referrals and often those referrals originate from friendships we’ve made via social media sites, so there are ways to do it right and generate long term relationships via social media, not by spamming people. For example I’ve allowed my Twitter following to build organically and I get new followers every day, why, because I only Tweet when I’ve something to say, I always try and provide good quality information that is of use to them in business and I’ve never ever participated in spam.
So what are some of networking things you can do to avoid being considered a spammer and become a trusted adviser.
Don’t sell me before you get to know me – Build rapport and trust before trying to sell me your product.
Don’t spam your friends or followers – We don’t like it, it’s annoying and it just makes you not want to support your product or service.
Don’t play the numbers game – Allow your follower numbers to build organically by providing good content and networking, who cares about huge numbers of followers if they never connect with you. A small loyal band of supporters will do me thanks.
Don’t be a faker – We can all see through you, don’t have a hidden agenda be honest and up front. If you are a fake, you’ll go on my spam blacklist forever, no second chance here.
Don’t ignore people – It only takes a moment to communicate with your followers.
Take time to get to know me – Spend some time with me and get to know me, then I’ll be open to your product or service, but I don’t want it rammed down my throat every second of every day.
Treat me with respect – I’m here to follow you and get advice, give me some good staff and I’ll think you’re a guru.
OK, there endeth the lecture, so now I’ve got that off my chest I feel better, and hopefully given you some advice, particularly those of you who haven’t yet got into social media but are thinking of starting your strategy.
Remember it takes time and effort to build loyalty and create friendships, there are no quick fixes not even by spam, but in the end,all your efforts will be worth it.
Spam and Social Media
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