Introduction
You’ve probably pondered the fact that Twitter might be an absolute waste of your valuable time. After all, there are so many hours in your day and you must accomplish a ton of marketing within those short hours.
All Internet marketers have toyed with this rather perplexing notion time and again. Let me put your mind at easy and tell you that Twitter can be a great ally when it comes to branding your business. Though it can be confusing at first, once you get the hang of tweeting, you will gain access to tons of very influential people in the online world.
This report dispels all of the Twitter myths, while revealing to you how tweeting can get you ahead in the ecommerce world. So, fluff those feathers and get ready to learn.
Getting Inside Twitter
You’re probably wondering what is Twitter exactly? You can think of Twitter as a platform for micro-blogging. It is a highly efficient way to convey your message in 140 characters or less. Ernest Hemingway would have appreciated this concept.
Even though at this point it seems Twitter is just another thing for you to miserably fail at keeping track of, you must not under estimate its value. Every day between 5 and 10 thousand people join the Twitter community.
Currently, Twitter estimates its users at 5 million. That is a pretty large contact list if you ask me.
Essentially, Twitter is a constant stream of instant messages blasted to the general public. That might sound a bit overwhelming (and make you feel a tinge nauseated), but the good news it you can turn it on or off at your leisure.
Hitting Heavy on Twitter
As previously mentioned, tons of high profile persons use the Twitter platform. Okay, so maybe this tweeting thing isn’t the stone-washed jeans of social networking. It might be here to stay. Here are some solid reasons why tweeting is good for business:
1) Get honest feedback: Posting questions on Twitter often receives great insight from your followers. This helps you to revamp your marketing, and lets you know what is working well with the public.
2) Build your brand: Tweeting is a great way to connect with your followers on a more person level. It builds your brand without the constant sales push.
Make connections: Twitter allows you to connect with hundreds of people you wouldn’t have otherwise met. You never know who is out there reading your tweets and you may make contact that will skyrocket your business.
3) Get in the gossip: There is no better way to find out what people are saying about your products and services than reading posts on Twitter. You can perform searches on Twitter that directly connect you with questions that people may have about your niche or product. All you have to do is respond, and you will likely pick up a new customer.
Planning Your Twitter Strategy
At first glimpse, Twitter seems like a place to update people on what’s happening in your life. That sounds cool for a teen, but not so productive for the average businessperson. After all, who has time, and, quite frankly, who cares?
But, when you closely follow Twitter, you will realize that your strategy largely relies on with whom you connect. If you have been in your industry for a while, then you are probably well aware of who’s who in your business world. You will likely find they are all connected on Twitter. This puts you at a great advantage because you can keep up and interact with those whom you respect.
Twitter also allows you to make connections only possible with cold calling in the past. You can chat with industry experts, vendors, and analysts, providing you with opportunity to convert Twitter conversations into business ones.
Another great advantage Twitter offers is for you to connect with mega-fans and get them into new products before the launch. You can pre-launch products on Twitter and get an enormous amount of insightful feedback before your actual launch. It makes your fans feel truly exceptional, and also helps you get the most out of your product launches.
You can also test out marketing ideas by posting poles and surveys for your fans to answer. Opportunities are endless when it comes to connecting on Twitter. You just have to be willing to take the plunge, learn the platform, and make the right connections.
Getting Into It
Most people fall into two categories when it comes to Twitter. They either get it or they don’t and give up right away. One thing that can become overwhelming is the idea that you have to read every single stream of information that flows your way.
Don’t get caught in this trap because Twitter will begin to lose its value. Let the information roll past and only capture what is important for your business. What are you waiting for? Go ahead and set up your Twitter account and start making those connections. You will be amazed at how quickly it becomes one of the most valuable tools in your business-marketing plan.
Grow Your Business With Each Tweet On Twitter
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