Everyone knows that social media is a great marketing tool. It could help build your brand and ensure that you are yourself visible to your target audience. Without expensive advertising campaigns, you could carve a place for your brand, product or service in the hearts of consumers out there, which could lead to more business, earnings and traffic to your site resulting in higher rankings.
But there are ways to throw away the little popularity you have gained. Why are we telling you this? Because focusing on the negative could help you improve on your positive.
Lack of a Proper Plan
Not having a fixed plan in place is one of those negatives. Plans are perfected through trial and error, but whatever happens you must have a plan in place. The aim is to secure the most shares and engagement. You must have a clear idea about the kind of media you will use for each of the networks, the demographic present there, and the frequency with which you would update on each of the networks. Without planning, your social networking activities would be haphazard and not yield any benefits.
Not Taking Negative Comments Seriously
Never ignore negative remarks or complaints from your customers or other followers. Since reputation is so important, you must respond to complaints, sort the issue and publicly indicate that the matter has been resolved. Ignoring complaints gives the indication that you do not care about the reputation of your business or organization – a sure recipe for anonymity.
Lethargic Response to Sincere Queries
Your customers or potential customers will be posting queries. However busy you may be, you must respond at least in a week since quick response characterizes a good business and is what customers expect. Recent research conducted by Lithium Technologies suggests that 53% of people who post inquiries expect a response in an hour, while 50% would stay away from the business if a response did not come in at least a week.
Forgetting You Need to Promote the Business
While your social media posts must entertain people, they should also drive value to your business. 20% of your posts must be related directly to your business, some of which could deal with special offers you provide. The rest could deal with stuff that entertains and gives value to your customers.
Instead of promoting the same product over and over again, find out the kind of products in your arsenal that have the potential to become best sellers. Promote them instead.
Starting Out with Too Many Social Networks
When you are just branching out your marketing efforts into social media, remember to start out with two or three networks such as Facebook, Google+ and Twitter. Once you’ve been able to build up a dedicated following, you can branch out to the other channels. Too many channels in the initial stage will confuse and overwhelm you.
What all this goes to show is that it requires constant attention, significant planning and systematic execution. Social media marketing is a key element of the Internet marketing and search engine optimization services of a professional SEO company.
How Not to Do Social Media Marketing
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