SEO Or PPC Advertising

The internet community is a huge market place that cannot be disregarded, especially if you have an online business. You are dealing with millions of potential customers, but, equally, the competition out there is much greater and fiercer than you can imagine.

Building a website is your first priority, but that alone does not mean that your business is up and running and ready to compete. Finding ways to attract as many potential customers to your website as possible is the next and most important step. You should focus on making your site known and regularly targeted by internet users. Therefore, you must invest in promoting your website.

The two main options available are the SEO and  PPC .

1. SEO

SEO stands for Search Engine Optimization. Researches show that 60-70% of internet users are using the Google search engine to find websites for any subject they want. The process used to ensure that the internet user will land on your website when it is ranked among the top results of a search is called SEO. To get a search engine optimization, you must build on your own internet site frequently hit internet links to website pages.

When you are using SEO you don’t have to pay for the clicks. However, it takes a lot of time and research to achieve the right combination of target users and ads. You have to be patient, because SEO is a long lasting process, but once you have reached your objective, it will provide you with a regular source of income.

2.  PPC 

 PPC  stands for Pay Per Click. It is a way of advertising on a search engine. These are the sponsored listings that appear whenever you make a search. There is a charge every time a visitor clicks on any of your ads. There is a bidding process and the highest bidder for the price per click is the first to be listed in the search engine.

 PPC  advertising  enables you to control your campaign – as you are the one who creates your ad – but also to manage your target group, while at the same time staying within your budget. In most cases, you can categorise your target group by subject, geographical location, or trade.

 PPC  strategy offers you certain guaranteed benefits.

– It is reasonably easy to set up. Once it is set up your ads can be seen by the entire online community.

– It may seem an expensive investment – i.e. what happens if someone deliberately keeps clicking on your ad. That could generate a big amount of money for you to pay without offering you the anticipated profit in return. Don’t worry! Networks have their ways of identifying fraudulent clicks, therefore you are protected.

– It can cost you as much as you can afford. You can determine how much you want to pay and set your  PPC  ads for a certain period of time. Once your credit has been used up by the set number of clicks, your ads are no longer shown until the next time you can afford to start another advertising campaign.

Both strategies are beneficial and can be used to maximize your earning potential. Your goals and resources will be the decisive factor. Start with  PPC  advertising  if you are interested in immediate results and then move on to SEO for your long term plans.

Source by Daphne Hunter

SEO Or PPC Advertising