This is a two part article. This part will deal with the most common assumptions made by businesses about social media. The next will be about maximizing the marketing opportunities brought about by this- what good social marketing will bring in lead generation, that kind of stuff. We figured that the importance of a social media consultant in a social media marketing campaign is best discussed with the use of these topics. Read on to see if we’re right.
A common argument that most social media consultants face while building their case in making businesses realize the importance of integrating this into their current marketing efforts is the question, “Can’t I learn Facebook on my own?” It is a close- ended question answerable by a Yes or a No. It’s tricky because honestly the answer to this question is a Yes, but from a marketing expert’s point of view it should be a No.
Facebook, Twitter, Google+ and LinkedIn made social media available for public consumption. Anyone who has a good know-how in using a computer and can connect to the Internet is now able to use these networking sites. This made these sites a common hang out for the young, the old and the bored. Yes- you can find all sorts of people on these sites. This made them the best ‘marketplace’ for any kind of product or service. The power of social media is from the people in it.
It is, however; a misconception to define this through these sites. Social media are these sites and more. Therefore, a good know-how with computers and a connection to the Internet is no guarantee that you can launch your social media marketing campaign on your own. The authors of the book spotted this same ‘assumption’ made by business owners, that
Social media is about communicating across a wide variety of channels for a sustained period of time. It’s not about tossing up a Facebook Fan Page or completing a LinkedIn Company Profile. It’s much more than that.
Business owners pride themselves with the ability to handle almost all aspects of business and that is admirable. But the mere fact that assumptions about this have already been made by many of them is a proof that businesses need a helping hand from marketing experts in this field. Assumptions ought to be corrected and the power of social media should be maximized- only an expert can make these possible.
In this article, we’ll settle the common misconceptions/assumptions made using the lines often used by business owners (or decision makers in a business) to refuse help from social media marketing experts.
“Can’t I learn Facebook on my own?”
As discussed earlier, there’s more to this than what meets the eye. Knowledge on how to navigate around common networking sites doesn’t equate to expertise. What good is a Facebook Fan Page if your fans don’t get to hear from you in a couple of days- that’ll get them wondering- Are they still in business? Or a Twitter account that only gets updated during lunch to broadcast the meal your CEO had for lunch! A social media marketing expert is needed for a consistent online presence that matters.
“We’re not into fads…”
If expert consultants have known that this is just a fad, they might have just opted to find employment elsewhere! It is here to stay. Sure, it’ll continue to evolve, but it’s not going anywhere. In fact, this is another reason a business needs a marketing expert in this area. If it’s staying and is constantly changing, an expert is required for an effective online marketing campaign that can withstand and cope with changes.
“Business is doing great. We don’t need it.”
You don’t just do marketing when business isn’t doing well- you do it all the time. Now, you may want to argue that your traditional marketing efforts are enough- don’t underestimate the power of this. Social media is a completely different breed of marketing. It will not only market your goods (as traditional marketing does); it will also build your brand. A social media marketing expert can help you plan out strategies to achieve this.
Generating revenue and cutting on costs should always be a top concern to businesses but lead generation is equally important. Expert marketing consultants may come to you as an expense at the beginning, but knowing that one of the core aspects of your business will be taken care of with the presence of one makes it worth it. What core aspect are we talking about? Lead generation. Find out how marketing experts can help your business improve on lead generation in the second part of this article.
Source by Nyrie Roos
What Do I Need Social Media Marketing Experts For? Part 1
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