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The Knowledge Academy has been advertising £1,637 courses at Fort McMurray's Super 8 hotel, which was destroyed when fires swept through the city last month
Maybe this is what you call a fire sale.
UK-based The Knowledge Academy provides business training courses globally, including in Canada.
“We have some of the most luxurious course venues worldwide,” boasts its website.
It has been advertising some in Fort McMurray, which you may have heard about because it made international news last month when fires swept through the city, leaving much of it a smouldering ruin.
Yet as recently as last week, The Knowledge Academy was trying to sell residential courses that would take place at the city’s Super 8 hotel, as pictured on its website.
This is despite the fact that this “luxurious venue”, along with much of the rest of the city, had been reduced to ashes.
Last week, I applied anonymously for a place on a five-day project management course there, saying I was a Brit about to emigrate to Canada.
Myles Warby, strategic account manager, replied saying that there was just one place left, at a cost of £1,637.
He was pushy, insisting: “This may need be completed today as we have two other people interested in this space.”
Really? There are business students who have booked courses in Fort McMurray without being aware that it’s a disaster zone?
But why might The Knowledge Academy advertise courses that cannot possibly take place?
I’ve previously told how its UK terms and conditions – now changed – meant that students were not entitled to a refund if a course was swapped from classroom to virtual training, or moved from one city to another.
The Canadian terms and conditions state that it can offer virtual training even if you’ve paid for face-to-face tuition on “any courses which are cancelled by The Knowledge Academy”. And if the course is moved to another venue miles away: “The Knowledge Academy will not be liable for out of pocket expenses due to cancellation or any other changes to venue or programme”.
The company is run from Bracknell, Berks, by Dilshad and Barinder Hothi.
When I visited the offices earlier this year I saw Dilshad, 40, park his red Ferrari in a disabled bay. Lawyers for the firm told me that he had permission from the office owners to do so, though I struggle to understand why an apparently able-bodied person would want to use a spot reserved for someone with a disability.
The lawyers have now told me that the firm was updating the Canadian courses on offer “to take account of recent events”.
Better late than never, I suppose.
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