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7:32:00 AM

One of my favorite things to watch after a sporting event is the interview with the coaches.  Inevitably the losing coach talks about how they should have scored more points.  If the team just did… they would have won.  Well of course they would of won if they had more points than the other team.  That is the point of playing.


The reason for the loss is typically the failure to execute the plan.  Whatever it may have been.


Your business needs a plan if it is going to use social media.  Without one you will have wasted effort and if it were a sport you will not score.


Any idea, plan, or purpose may be place in the mind through repetition of thought. – Napoleon Hill

Components of A Social Media Plan


The jury is still deliberating on what form the social media plan should be.  Should it be a marketing plan?  Should it be a customer service plan?  Is it a sales plan?  Or is a social media plan really a networking plan?  How about a combination?


If you search the Internet far and wide you will find a number of answers. Right now not a single one of them is in the wrong. So the correct answer for your business is to have a social media plan that meets your desired goals.


Goals


The first component of your social media plan is to have stated goals. How are you going to keep score and know that you are on the right path? Whatever your goal is, it must align with the goals of your business. Otherwise you will not be achieving anything of value.


Engagement


The second component is defining how you are going to interact in the social media realm. Will you be self-serving (not really wise), conversational, providing free help, or simply commenting? Whatever your interaction will be it has to match the persona for your business.


Time


Third component of your social media plan is when do you plan to engage. You have probably heard that time can be wasted in social media. That may even be a large worry for you. Determining the best time to be online needs to be a part of your plan. This means that you need to know when your audience is on and what the rhythm of the conversation is. This does not mean you will have scripted conversation, but you will be active when your desired audience will be listening.


Promotion


The fourth component is to know when and where to promote specials or sales for your business. Not every platform is suited for specials. Depending where you promote your specials/sales, you better have the ability to meet the demands that your efforts can make. One key thing to remember is that when you promote these specials/sales it is best to do it in a conversation. Just shouting it out may attract some visitors but might not be the real clients you want.


Assignment


The fifth component is to assign who will execute your social media plan. There are some schools of thought that should be assigned to marketing or outsourced. The latter is definitely not a wise thing to do and the traditional departments just don’t meet the holy grail of social media: engagement. This is where your business can really blaze a trail. The most successful businesses that have been using social media have had non-traditional roles lead the conversation. Example: Ford had its mechanics tweet and Starbucks has its key customer relationship experts, the barista, lead the conversation. Who would your customers really like to hear from?


Interest


The measurement of interest is the sixth component of your social media plan. Think of this as your milestones to measure progress towards your goals. Measurement of interest is not just seeing who carries your message, but also about how many people actually talk about your market, products, competition, and other items that affect your business. Your plan needs to discuss how this will be measured and what that data means. Key point: this is an active listening process.


Develop Conversation


One fear businesses have about using social media is a lack of control. Can people post stupid things? Sure enough. Just like someone can walk into your physical location and make a stupid comment, there is no difference. I am talking about a free-for-all approach, but you should not be so draconian that it shuts conversation completely down. Your social media plan should develop conversation with your business, other customers, and anyone else who is interested in your market. By generating this conversation you will learn things you never knew about you, your competition, and your market.


A good plan… executed now is better than a perfect plan executed next week. – George S. Patton

Execution


No matter what your social media plan is going to be, you need to execute it.  Tweek what does not work and allow for team to execute the best they know how.   Failure to execute always fails 100%.


So if social media were a sporting event and you are the coach, what would your interview be at the end of the match?  Would you be talking about just needing to score, “a few more points” or will you be discussing how execution of your plan, although not perfect, kicked the other team’s….?


If you have a plan and you execute it for your business you will G.E.T. P.A.I.D.


What components would you add to your social media plan?






Source by Erroin Martin



7 Components of a Social Media Plan
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3:08:00 PM
My brother noticed a pale grey smoke or haze rising among the houses in front of them, and veiling the white facade of a terrace beyond the road that appeared between the backs of the villas. Mrs. Elphinstone suddenly cried out at a number of tongues of smoky red flame leaping up above the houses in front of them against the hot, blue sky. The tumultuous noise resolved itself now into the disorderly mingling of many voices, the gride of many wheels, the creaking of waggons, and the staccato of hoofs. The lane came round sharply not fifty yards from the crossroads.

"Good heavens!" cried Mrs. Elphinstone. "What is this you are driving us into?"
My brother stopped.

For the main road was a boiling stream of people, a torrent of human beings rushing northward, one pressing on another. A great bank of dust, white and luminous in the blaze of the sun, made everything within twenty feet of the ground grey and indistinct and was perpetually renewed by the hurrying feet of a dense crowd of horses and of men and women on foot, and by the wheels of vehicles of every description.

"Way!" my brother heard voices crying. "Make way!"

It was like riding into the smoke of a fire to approach the meeting point of the lane and road; the crowd roared like a fire, and the dust was hot and pungent. And, indeed, a little way up the road a villa was burning and sending rolling masses of black smoke across the road to add to the confusion.

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Two men came past them. Then a dirty woman, carrying a heavy bundle and weeping. A lost retriever dog, with hanging tongue, circled dubiously round them, scared and wretched, and fled at my brother's threat.

So much as they could see of the road Londonward between the houses to the right was a tumultuous stream of dirty, hurrying people, pent in between the villas on either side; the black heads, the crowded forms, grew into distinctness as they rushed towards the corner, hurried past, and merged their individuality again in a receding multitude that was swallowed up at last in a cloud of dust.
"Go on! Go on!" cried the voices. "Way! Way!"

One man's hands pressed on the back of another. My brother stood at the pony's head. Irresistibly attracted, he advanced slowly, pace by pace, down the lane.

"To think of it! I've seen this beach alive with men, women, and children on a pleasant Sunday. And there weren't any bears to eat them up, either. And right up there on the cliff was a big restaurant where you could get anything you wanted to eat. Four million people lived in San Francisco then. And now, in the whole city and county there aren't forty all told. And out there on the sea were ships and ships always to be seen, going in for the Golden Gate or coming out. And airships in the air—dirigibles and flying machines. They could travel two hundred miles an hour. The mail contracts with the New York and San Francisco Limited demanded that for the minimum. There was a chap, a Frenchman, I forget his name, who succeeded in making three hundred; but the thing was risky, too risky for conservative persons. But he was on the right clew, and he would have managed it if it hadn't been for the Great Plague. When I was a boy, there were men alive who remembered the coming of the first aeroplanes, and now I have lived to see the last of them, and that sixty years ago."

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The old man babbled on, unheeded by the boys, who were long accustomed to his garrulousness, and whose vocabularies, besides, lacked the greater portion of the words he used. It was noticeable that in these rambling soliloquies his English seemed to recrudesce into better construction and phraseology. But when he talked directly with the boys it lapsed, largely, into their own uncouth and simpler forms.

"But there weren't many crabs in those days," the old man wandered on. "They were fished out, and they were great delicacies. The open season was only a month long, too. And now crabs are accessible the whole year around. Think of it—catching all the crabs you want, any time you want, in the surf of the Cliff House beach!"

A sudden commotion among the goats brought the boys to their feet. The dogs about the fire rushed to join their snarling fellow who guarded the goats, while the goats themselves stampeded in the direction of their human protectors. A half dozen forms, lean and gray, glided about on the sand hillocks and faced the bristling dogs. Edwin arched an arrow that fell short. But Hare-Lip, with a sling such as David carried into battle against Goliath, hurled a stone through the air that whistled from the speed of its flight. It fell squarely among the wolves and caused them to slink away toward the dark depths of the eucalyptus forest.
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