Email Marketing is a great way to keep your company name in the minds of your customers or potential customers. It has been said that it takes 7 impacts to make an impression with an advertisement and that was before the internet. In today’s internet world it might take close to 20 impacts to make an impression with a customer or a potential customer. So if you are not reaching out to your customers at least once a month, chances are they’re going to find another company to do business with.
For some industries, the impact of email marketing can be immediate. My car needed an oil change last week and I had not taken the time to get it done. I received an email blast from a local auto dealership with a coupon for 20% off an oil service. I went the next day to get my oil changed at this dealership. Of course they also got me to change my windshield wiper blades and rotate my tires. If a car dealership knows that Tuesday is a slow day, they can email out a coupon that is good for the next Tuesday.
Sending out coupons does not work for all industries. For the other industries, you would probably send out a monthly email to your subscribers. If you do send out a newsletter, it should be informational and not overtly trying to sell your products or services. You want to be the expert in a certain field and over time your potential clients will come to trust you and eventually buy your products and services.
I mentioned that you should not try to overtly be selling your products and services in an email but you should have a call to action in your newsletter. You want to try and get the reader to do something when they are finished reading. Whether you offer them a free consultation or 10% off a certain service, this can move the reader to respond to your newsletter.
Obviously, not everyone that reads your newsletter is going to respond or buy your products or services after receiving your email. The main goal of email marketing is to keep your company name in the minds of your customers and potential customers. Like the saying goes, “out of sight, out of mind”.
There are several products on the market that can help you organize your email marketing lists, set up newsletters, and track statistics on who opens and doesn’t open your emails. These products can be very helpful in your email marketing campaigns.
Email Marketing
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