Anyone who has developed a website hoping to quickly achieve a high ranking in the search engines, especially Google, has probably discovered that the task is much more daunting than they originally thought. That is because new websites and even existing websites must prove to Google, Yahoo, MSN and the other search engines that they are worthy of being ranked high.
There are many factors involved in getting a website ranked high in the search engines, including good, relevant content that gives visitors the information they are searching for along with strong
What Exactly is
Many people think
But,
On a very simplistic level, a website’s
However, as in all aspects of Search Engine Marketing, website owners and SEO specialists found ways to manipulate Google’s Page Rank (Google’s indicator of your
Of course Google is not blind to this manipulation of their algorithm. So it goes without saying that they would eventually figure out a way to help stop, or at least minimize the abuse of their
How Does this Affect My Site?
Google has adjusted and refined their Page Rank algorithm many times in the last few years. After the latest algorithm update you can pretty much count on your reciprocal links being discounted or completely ignored. Links that have been “bought” on other websites have also been discounted, so I wouldn’t bother spending the money if someone tries to sell you a link on their website to link back to your website. (The main exceptions to this statement are quality directories that charge to be submitted and added to their directory. Most quality directories are normally worth the money they charge due to the benefits you receive from the directory listing.)
“Run of the site” links are also being discounted or ignored by Google. Those are links that someone puts on every page of their site to your website to make it appear that there are a lot of pages linking to your site. Again, you’re better off just having one link to your site from a page that does not have a lot of other outgoing links on it as opposed to having a link from every page on another person’s website.
Get Quality Incoming Links
So how can you increase your
If your press release catches others attention, you can receive some strong incoming links each time you submit a newsworthy item. Just make sure you really have something to talk about in your press release or it will be ignored.
Articles help to not only build quality content on your site, but you can submit your articles to a variety of article directories that allow others to find what you have written and link to your site as an expert on a particular subject.
Quality directories not only provide good links back to your site but they can also land you a high ranking in a search engine results page. There have been many instances where a website may not be listed on the first page of Google for a search, but the directory listing for that website is listed on the first page. Having that high ranking in the directory is certainly better than no ranking at all! In the end, it’s all about bringing visitors to your website when they are searching for your products for services. And directories can help bring you that traffic.
So, bottom line, you can help boost the rankings of your website through good, quality content coupled with a strong
The Evolution of Link Popularity
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